A giant boob in London

Inflatable breasts seem to be on trend-  Carina’s inflatable breasts have been joined by this one in London.

Part of the Mother Projects initiative, where the agency tries to solve a problem or highlight an issue it feels passionate about, the effort from the creative team is about helping women who might feel embarrassed or judged while feeding their babies in public. 

The project is “a celebration of every woman’s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices,” according to the agency’s post.

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