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WATCH: The wisdom of designing Cradle to Cradle (William McDonough)

A great conversation about our future. Great concepts to build by.

Green-minded architect and designer William McDonough asks what our buildings and products would look like if designers took into account “all children, all species, for all time.” Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product’s full life cycle — from creation with sustainable materials to a recycled afterlife.